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The WaterShed Partners
Water Quality Action Campaign
Purpose
The purpose of this project is to promote a public understanding that
inspires people to act to protect water quality in their watershed. Through
a multi-year public campaign and community partnerships, the project intends
to change attitudes and behavior of adults in the metro area so they will
make better decisions in household, lawn care, and automotive purchases
and practices that will benefit and improve water quality.
| The campaign was successful in getting their messages to the residents
of the Minneapolis/St. Paul. There were radio spots, billboards, newspaper
ads, magnets (the flat version can be seen here), and grocery bags.
Click here to view the grocery bag. The
THINK CLEAN WATER drop and logo at the bottom of this page was also
a product of this effort. |
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Members of the 1999 Water Quality
Action Campaign
(click here for the WaterShed
Partners Directory)
- Cliff Aichinger, Ramsey-Washington Metro
Watershed District
- Tracy Fredin, Hamline University-Center
for Global Environmental Education
- Jim Haertel, co-chair, MN Board of Water
and Soil Resources
- Pauline Langsdorf, Metropolitan Council
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- Barb Liukkonen, UofM Water Resource Center
- Charlotte Shover, Dakota County Environmental
Education
- Shelley Shreffler, St. Paul Neighborhood
Energy Consortium
- Jerry Spetzman, co-chair, MN Dept. of
Ag.
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